real cool tv

What Real Cool TV can do for Associations

Social Media in the Digital Age

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Social Media in the Digital Age - what do millenials think about information and the digital age?

Associations are a vital part of many industries. They provide a forum for the exchange of knowledge, development of best practices and a network of like minded professionals who can help, advise and inform their colleagues.

To build and maintain associations developing membership is vital. Real Cool TV creates compelling stories about the value of membership that help showcase an association and build a unique visualization of its culture, style and programs. We undertake projects to create testimonial style videos of members that are shot in their locations (or at an association event) and then help exploit these videos on association web-sites, via social media and as part of membership recruitment initiatives.


If you would like to know more please email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 508.337.8520 for a no obligation conversation.

Actual examples - click on the images to view the videos

Exit Planning Exchange

XPX_Steve_Snyder Steve Snyder, Entrepreneur-in-Residence Gesmer Updegrove xpx
XPX_Katharine_White Katharine White, President, Lighthouse Performance Strategies
XPX is an association whose goals are to:
  • Make it easier for business owners to find qualified professionals with deep exit planning expertise
  • Support the growth of the emerging exit planning field
  • Enable members to share their intellectual capital with other members
  • Develop the educational programs required for this emerging discipline
  • Provide members with exclusive networking, education and collaboration opportunities

Society for Information Management

SIM_JayLeader Jay Leader, SVP & CIO, iRobot
sim
SIM_JimWhalen Jim Whalen, CIO, Boston Properties
For over thirty years the Boston Chapter of the Society for Information Management (SIM) has been the meeting place for information technology executives, leading IT consultants, academicians, and senior business executives who play key roles in the use of information technology in their organizations. Boston SIM offers a collaborative exploration of best practices, trends and lessons learned for those who shape and influence the management and use of it.

The Ad Club

CMO_Breakfast Kenneth Romanzi, SVP & COO, Ocean Spray Cranberries
TAC
CMO_Breakfast Richard Prenderville, Head of Global Brand Marketing, Reebok
The Ad Club is the trade association for the New England marketing & communications industry. Focused on networking, education, professional development, advocacy, and diversity, The Ad Club presents over 30 events and programs every year. Legacy events like the Hatch Awards, Media Auction, and Rosoff Awards run side-by-side with the latest in new media and the digital landscape.

New England Society of Healthcare Strategy

NESHS_Highlights NESHS - Event Highlights neshs
NESHS_Highlights NESHS - Event promotion
The New England Society of Healthcare Strategy (NESHS). Is an organization within the healthcare industry dedicated to providing career and professional development opportunities to the Society's members throughout the New England region. Their goal is to enable practitioners in healthcare strategy, development, and implementation to enhance their competence and effectiveness.

Women's Bar Foundation (Boston)

WBF_GalaEvent WBF - Gala Fundraising Event and program overview
wbf
WBF_Generic WBF - Framingham Project for Incarcerated Women
The Women’s Bar Foundation's principal mission is to provide free legal services to low-income individuals, primarily women. Toward that end, the WBF directs five pro bono programs. To administer the programs, the WBF recruits volunteer lawyers, conducts intensive training led by experts throughout the Commonwealth, and provides mentors to ensure that volunteer attorneys receive the guidance necessary to provide the highest quality legal services available.