Actually serving your video to your audience can be a confusing and complicated issue. We try hard to make it as easy as possible for you, but often run into an objection or two about serving from YouTube. So this article is aimed at explaining the process, the benefits and reason why you should and shouldn't do it.
How embedding from YouTube works
Basically there are two ways to watch a video on YouTube. Firstly on the YouTube site itself or on one of their partners sites. Secondly via an embedded video on your site.
For all intents and purposes a YouTube video served on your site might as well be coming from any video platform. Users will not be wisked off to YouTube unless they choose to click on the small YouTube logo on the bottom right of the video player.
This is good enough for Ford, ABC and many others as it is free, leverages traffic on their YouTube presence and most importantly is served in several flavors up to and including 720p (same as your HD TV most of the time).
YouTube is not only provding the serving of your video, but also the player that plays it. They keep it up to date and make sure that it plays video on any platform. You can replace the player with any graphic you like and then have the player play when the graphic is clicked.
What about embedding a YouTube video in an email?
Big myth time! You don't actually embed the video in the email. Our already groaning Internet would slow to a crawl as these huge files wound their way from person to person. What you really do is put an image of the video with a link to your web site. Readers click on the image and then their browser opens and the video can be played right on your web site. If you set up a "landing page" that the video is embedded in just for an email campaign then there is no harm having the video play as soon as the page opens. You don't want to do this on your regular web pages as it drives regular visitors mad after a few visits.
There is a handy calculator for changing the dimensions of your embedded video on YouTube under the embed heading. To avoid any disturbance of your visitors by other videos, remember to uncheck the option of having the player provide a list of similar videos before you embed the player.
In the second part of this series we will look at how YouTube can help you improve your SEO ranking and what to avoid.