This is a description of our production process that is intended to help set expectations:
When we have agreed on a date for your shoot, we will work towards that date to ensure that we are prepared to film
Before we turn up, we will try and understand your objectives and the message you wish your movie to communicate
Normally we exchange emails and that is enough to get us on the same page, if we are not clear about something, we will call you or arrange to visit
If appropriate we will prepare a "treatment" and review it with you in advance
Folks appearing on camera need only to prepare a few thoughts about the questions that have been agreed on and should avoid creating scripts or copious notes (this really does not work and makes people appear very stiff and formal)
On the day of the shooting:
We try very hard to make the shooting casual
It takes about 15 minutes to set up the camera and lights
The folks appearing on camera will be asked to wear a radio mike
There are NO rules about dress or makeup. Avoiding striped shirts is a good idea (but not a disaster)
Everyone who is filmed will be asked to sign a simple model release form
If possible the air conditioning should have been on so the room is cool before we start
Once we start filming it is best if we turn off phones, air conditioning and other noise generating machines
It is best if only the crew and the person being interviewed is in the room
Typically it takes about 40 minutes per person being interviewed
We stay as long as needed to get the footage we need and we really (no really) don't mind how many takes it takes to get a usable answer to the questions
We will never use flubs or mistakes in final footage and are there to help folks do their part well. We don't judge people or "mark" performances and everyone involved in our company works on camera and knows only too well that you can have a bad day or get stuck on a word or two
Before we break down the equipment we will discuss with you how we felt it went and how close we were to achieving your objectives. If needed we can film extra footage at that time
After the shoot:
We ask that you provide any stills, logos or other assets, so we can get started
We will capture and rough-cut the footage as soon as practical (normally within a day or two)
We send you a link to review the footage and for you to provide any input or suggest changes
We can't alter the video (seems obvious). For example if a person misstates a fact then we can't change that. We can remove the odd word or reorder a sentence provided that we have some other footage (B-Roll) to cover up the joins. This is very time consuming and is best avoided
Once we have agreed any changes to the rough-cut we produce a fine-cut and finish graphics, music, credits etc.
When you are happy we then deliver the video to your webmaster, You Tube, or whatever delivery mechanism we agreed
We are happy to assist your web folks get the video up and running
We are also happy to work with your marketing folks to help them prepare email blasts etc.
There is a charge for extensive technical help if needed
Moving forward:
We retain the footage for at least a year and are happy to re-cut the movie in the event of personnel leaving or for other reasons. There is a charge for this, but it is often an inexpensive alternative to re-shooting
The B-Roll we have shot will be available for any further videos you need and will save both time and money
Conclusion:
We want this to be a smooth and enjoyable process that yields a final result that meets or exceeds your expectations
We are always open to input and would much rather hear from you directly that you are not happy with something so we can address it for you
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