Tangible Results are Fueling the Adoption

Experts and pundits alike are touting video as the fastest growing, ever, communication revolution. They predict a possible 95% adoption in the next 5 years. You might be wondering how you can sort the hype from the facts and decide for yourself what the ROI is for web video and if you really think it is the most effective and efficient tool to communicate your marketing message. It seems that no one sector is leading the pack for adding video - it's broadly represented across industries.

• Videos are 53x more likely than text pages to appear on the first page of search results - Forrest Research
  
• 11-28% CTR (click-thru rate)  for video call-to-actions - Sun Microsystems
• 15% gated conversion rate (lead contact created) with inbound Video Advertising  - Symantec
• 287% increase in page views and 344% increase in time on site for video viewers - Pgi
• 100% increase in traffic via search term "inbound marketing" - Hubspot.com
• 16.5% CTR and 4.2 min avg time on page for video viewers - Texas Instruments
• 8X increase in readers for eBook integrated with video - Level 3 Communications
• 57% year-over-year increase in site traffic and over 300 qualified leads through one campaign - ForRent.com
• 66% increase in trial leads and 40% increase in sales with online video program and marketing -  TotalTraining.com
• Video syndication increases the audience for a typical video by 94% - Tubemogul.com
• 2.7X traffic and 3.2X conversion increases year-over-year for social media campaign with video - Kinaxis.com
• 21% of retail web video viewers make a purchase online - BIA/Kelsey User View Study Data
• Video is the 2nd highest priority for retailers (just behind social media tools) - eMarketer
• 10-15% of shoppers who look at videos click  - Fireplace supply e-store
• 72% of IT professionals use online video to research tech solutions
• Adding video to email marketing boosts customers' interaction by as much as 200% - 300% - Ogilvy
  

(source: various articles and reports)
40% increase in web sales
24% reduction in product returns
36% increase in conversion rates
200% increase in web traffic
40% revenue increase 

Come back often as we will try and update this article. If you find a good reference or disagree with us, then let us know and we will make adjustments. Remember, your mileage may vary and we have no realistic way of know if these sources did their homework or stuck a finger in the air.