Why associations need to use visual branding to build their membership and retain it?

Associations rely on their membership for their very existence. The need for member recruitment is ever present and can at times become the number one goal of the organization's leadership, especially during recessions.

These days most folks can use a video camera. You probably have one on your phone. It's also not unusual for business people to have been involved in video production at some point in their careers.

This viral thing is really getting me down. Not the flu, but the idea that you can make a self serving video about a company "go viral." It's close to the number one request we get these days. Now, it's not "impossible," in-fact it's not even hard, but it requires something most companies are just not prepared to do – give up their precious marketing messages and embrace a much edgier approach.

At a convivial holiday event last night the conversation roamed over the usual technical suspects that every group of people seem to talk about these days.

Who has the best smart phone? Does an iPad have a purpose other than to impress your friends? The final topic however surprised me to no end! “Do you realize that at times Netflix uses over 25% of all Internet bandwidth,” exclaimed one of the self appointed pundits. 

The debate about the value of web-video is pretty much over. This morning in an attempt to reach out to his political base, President Obama emailed a link to a "white board" video. Acceptance among marketing folks of the communication value of video, is now, very widespread.