James demonstrates the astonishing difference between a flipcam and a professional HD camera. Do it youself is definitely an option, but do you know the difference? Find out in this informative video/text blog.

I have a new phone and want to share with you the details. It has great battery life, incredible reception, is utterly reliable and cost me about $15 an month for unlimited use and is totally dumb.

Why associations need to use visual branding to build their membership and retain it?

Associations rely on their membership for their very existence. The need for member recruitment is ever present and can at times become the number one goal of the organization's leadership, especially during recessions.

These days most folks can use a video camera. You probably have one on your phone. It's also not unusual for business people to have been involved in video production at some point in their careers.

This viral thing is really getting me down. Not the flu, but the idea that you can make a self serving video about a company "go viral." It's close to the number one request we get these days. Now, it's not "impossible," in-fact it's not even hard, but it requires something most companies are just not prepared to do – give up their precious marketing messages and embrace a much edgier approach.