Welcome to Real Cool-TV Productions, high quality web videos, tv ads, documentaries and digital images for social media

Welcome to Real Cool TV Productions. We are a visual communications and technology company that specializes in the use of video and Social Media to enable organizations to increase market awareness of their products and services. We enable organizations to extend their marketing communications reach to the broadest possible audience. Real Cool TV delivers unprecedented value to customers who wish to promote themselves both locally and around the globe.

Real Cool TV Corporate Ad

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Hear why Real Cool TV is different in our web advertisement.

A small selection of our recent work

Video Blog Number of views (2916) Ricky Berger Video Blog - Contract Negotiation Loading the player ... Ricky Berger Video Blog - Contract Negotiation	Food Number of views (5645) Hungry I Loading the player ... Visit Hungry I and meet chef/owner Peter Ballarin	Testimonial Number of views (3450) IDS Southwest Testimonial Loading the player ... A testimonial video for Integrated Deicing Systems. An actual conversation between the pilot and the deicing crew.	Event Trailer Number of views (2566) Ad Club - CMO Breakfast Series Loading the player ... Ad Club - CMO Breakfast Series	General Number of views (3023) Social Media in the Digital Age Loading the player ... Social Media in the Digital Age - what do millenials think about information and the digital age?
General Number of views (130) MRA Tribute Purveyor Loading the player ... Purveyor Executive of the Year: Jerry Shafir, Kettle Cuisine (Chelsea)	Animation Number of views (4309) Smith & Nephew short version Loading the player ... A short (60 seconds) version of the original 3 minute video.	Testimonial Number of views (545) Bonnie - Salvatore's Loading the player ... Bonnie from Salvatore's restaurant explains how UReserv helps her manage her reservations.	General Number of views (289) On Call International - Donna testimonial Loading the player ... Donna describes her experience with On Call International	Corporate Number of views (296) Overview Loading the player ... The Ramsey brothers of WT Phelan describe their service
We shoot a variety of videos every week and have examples of almost every kind - click here to see 100s more

Visual FAQs are all the rage & Inference Marketing Rocks

Visual FAQs to replace or augment written FAQs
Visual FAQs are all the rage. Don't just take our word for it, check out our video based FAQ and see what you think. Or go here to find out more

Video FAQs are easy to record. We typically take a couple of hours with an "expert" to shoot as many as 20 FAQs. They are quick to edit and can be available on-line in a couple of days. Sometimes we need diagrams or images, but normally we are talking about a simple show-and-tell. FAQs can be a combination of video, text, diagrams and photographs or just video as below.

Inference Marketing

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Inference Marketing - is this the ultimate marketing technique? Inference marketing is a new way to look at marketing using the web. The Internet has offered marketeers new and innovative ways to reach potential customers since the day Al Gore invented it (or not). Many marketeers are totally overwhelmed by the avalanche of new ways to reach customers and at the same time are dismayed by the almost complete erosion of conventional marketing techniques. What's a guy or gal to do then? Cancel the tv ads, pull the high-end print campaigns and spend all day Tweeting instead. No way!...

Inference Marketing - is it the ultimate marketing technique?
Inference marketing is a totally new way to look at marketing via the web. The Internet has offered marketers both new and innovative ways to reach potential customers.

Many marketers are feeling totally overwhelmed by the avalanche of new ways to reach customers and are dismayed by the almost complete erosion of conventional marketing techniques. What's a guy or gal to do then? To find out more click here

or click here

to watch the video.

Our Current Video Blog

Why Video?

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An on-location video blog that describes some of the reasons why you might want to include video in your marketing mix. This was shot at Bunker Hill in Boston during the filming of another movie.

Why Video?

An on-location video blog that describes some of the reasons why you might want to include video in your marketing mix. This was shot at Bunker Hill in Boston during the filming of another movie. View the

Video Blog - Why Video part II

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More about why you might want to use a video to promote your brand, company and products.

What can you do with it?
More about why you might want to use a video to promote your brand, company and products. View the

Cold Calling is Dead!

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Harder than pulling teeth in today's caller ID driven cell phone world Cold Calling is no fun. The Cold Call and the Dodo are about to share the same fate, but what's next then?

Cold Calling is Dead!

Harder than pulling teeth in today's caller ID driven cell phone world Cold Calling is no fun. The Cold Call and the Dodo are about to share the same fate, but what's next then?

Check back often to see more irreverent and insightful commentary from James Ringrose on topics ranging from the driving force behind Social Media and how to connect with the Millenial generation to the iPad and the future of computing.

Who should use web-video and why?

The short and silly answer is - anyone who wants to communicate with a constituency over the web in a compelling way and/or anyone who wants to reach millennials (in case you don't know, anyone born after 1980). The slightly more sensible answer is as follows. Video can do a great deal to solve several problems that plague conventional marketing methods.

Over-communication is today's norm
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It appears that the next stage of human development is already underway. The new homo-sapien will be known as homo-connectus and is a multi-tasking, smart phone toting, over achiever with an attention span of less than 2 minutes. That's probably you!

This modern version of man and woman is subjected to a bombardment of information, advertising and even self-inflicted media (web sites, YouTube, Facebook, Twitter, et al) that gets worse everyday. It takes something very special to reach through all that white noise and get even a few seconds of quality time with homo-connectus.

To find our more, click here...

What's New at Real Cool TV

Real Cool TV - Media Training
During the last 6 months we have shot well over 300 videos, TV commercials and short films. Do something enough and you get to see trends that you might otherwise miss. The thing we spotted, was the need for media training for our clients. So we have developed a special program aimed at individuals who are planning on taking part in a web-video, video-blog or other media. Find out more about our media training by contacting us here
Creative Meetings now included in project costs
One of the things that makes the biggest contribution to a successful project is a well executed planning meeting. This is where the key messages, target demographics, ideal outcome and logistics are carefully planned in advance of any filming. The trend in our industry has been to minimize or skip this step in favor of a quick phone call or an on-site meeting the day of the shoot. Real Cool TV provides this service as part of our standard filming rates. It is one of the reasons for our high customer satisfaction rates and repeat customers.

What's Hot on the Blog?

Flipcam or Professional Production? Posted by Administrator
Posted in Blog entries
Exciting news, next-gen dumb phone is amazing! Posted by Administrator
Posted in Blog entries
Why associations need video for membership Posted by James Ringrose
Posted in Blog entries
Why you don't direct your own movies! Posted by James Ringrose
Posted in Blog entries

We are a visual communications company that creates video driven marketing and social media programs that are designed to engage, educate and entertain.

Click on the buttons below to see and learn more

	What's new this week: We have a new blog about directing your own movies and how to avoid that pitfall Read it here. Flipcam can you do it youself? Check out our view and see a demonstration Here
	What are we working on: Several application pages that showcase a specific use of video - the first one is for Associations. Want to pretend that YouTube are not providing you with free video hosting? See how here