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Real Cool TV
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Welcome to Real Cool TV Productions.
We are a marketing communications company that specializes in the use of video and Social Media to enable organizations to increase market awareness of their
products and services and to extend their marketing communications to reach the broadest possible audience. Real Cool TV delivers unprecedented value to customers
who wish to promote themselves via social media both locally and around the globe.  |
A small selection of some of our recent work
Video Blog
Number of views (736)
Ricky Berger Video Blog - Contract Negotiation
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Promotional
Number of views (3315)
Hungry I 90 sec
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Corporate
Number of views (1245)
Integrated Deicing Systems - South West Airlines
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Corporate
Number of views (892)
Career Bound
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Promotional
Number of views (399)
Ad Club - CMO Breakfast Series
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Corporate
Number of views (80)
FoodService Immersion 90 secs
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Promotional
Number of views (114)
Boloco Birthday Celebration
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Promotional
Number of views (58)
Dubin and Lee - Nell Thayer Heisner Interview
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Product
Number of views (103)
Boston Coffee Cake - Products
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Testimonial
Number of views (165)
B4G - CCC Maine Testimonial
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| We shoot a variety of videos every week and have examples of almost every kind - click here to see hundreds more | ||||
Visual FAQs are all the rage & Inference Marketing Rocks
 Visual FAQs to replace or augment written FAQsVisual FAQs are all the rage. Don't just take our word for it, check out our video based FAQ and see what you think. Or go here to find out more Video FAQs are easy to record. We typically take a couple of hours with an "expert" to shoot as many as 20 FAQs. They are quick to edit and can be available on-line in a couple of days. Sometimes we need diagrams or images, but normally we are talking about a simple show-and-tell. FAQs can be a combination of video, text, diagrams and photographs or just video as below. |
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Inference Marketing
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Inference marketing is a totally new way to look at marketing via the web. The Internet has offered marketers both new and innovative ways to reach potential customers. Many marketers are feeling totally overwhelmed by the avalanche of new ways to reach customers and are dismayed by the almost complete erosion of conventional marketing techniques. What's a guy or gal to do then? To find out more click here  or click here to watch the video.
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Our Current Video Blog
Real Cool TV - Video Blog
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Why Video? An on-location video blog that describes some of the reasons why you might want to include video in your marketing mix. This was shot at Bunker Hill in Boston during the filming of another movie. |
Real Cool TV - Video Blog
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What can you do with it? More about why you might want to use a video to promote your brand, company and products. View the |
Real Cool TV - Video Blog
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Cold Calling is Dead! Harder than pulling teeth in today's caller ID driven cell phone world Cold Calling is no fun. The Cold Call and the Dodo are about to share the same fate, but what's next then? |
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Check back often to see more irreverent and insightful commentary from James Ringrose on topics ranging from the driving force behind Social Media and how to connect with the Millenial generation to the iPad and the future of computing. |
Who should use web-video and why?
The short and silly answer is - anyone who wants to communicate with a constituency over the web in a compelling way and/or anyone who wants to reach millennials (in case you don't know, anyone born after 1980). The slightly more sensible answer is as follows. Video can do a great deal to solve several problems that plague conventional marketing methods.
Over-communication is today's norm
It appears that the next stage of human development is already underway. The new homo-sapien will be known as homo-connectus and is a multi-tasking, smart phone toting, over achiever with an attention span of less than 2 minutes. That's probably you!
This modern version of man and woman is subjected to a bombardment of information, advertising and even self-inflicted media (web sites, YouTube, Facebook, Twitter, et al) that gets worse everyday. It takes something very special to reach through all that white noise and get even a few seconds of quality time with homo-connectus.
To find our more, click here...
Over-communication is today's norm
It appears that the next stage of human development is already underway. The new homo-sapien will be known as homo-connectus and is a multi-tasking, smart phone toting, over achiever with an attention span of less than 2 minutes. That's probably you! This modern version of man and woman is subjected to a bombardment of information, advertising and even self-inflicted media (web sites, YouTube, Facebook, Twitter, et al) that gets worse everyday. It takes something very special to reach through all that white noise and get even a few seconds of quality time with homo-connectus.
To find our more, click here...
What's New at Real Cool TV
| Real Cool TV - Media Training During the last 6 months we have shot well over 200 videos, TV commercials and short films. Do something enough and you get to see trends that you might otherwise miss. The thing we spotted, was the need for media training for our clients. So we have developed a special program aimed at individuals who are planning on taking part in a web-video, video-blog or other media. What's involved? This is a hands on, one-on-one course, with a senior communications specialist. We cover the following topics, but adjust them for your specific personality type, the format of the video that you are going to be involved in and the level of your experience:   How to decide what to say on camera Why avoid a script and a teleprompter (we will show you real examples of why)? The best way to gather what you need to look good How to deal with and overcome nerves Pro-tips for looking like you know what you are doing, even if you don't Body language and how you can avoid really messing up your shootTo find out more contact us here... |
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Web video has become one of the best ways to communicate complex marketing messages. We produce superb web-videos that are designed to attract and retain customers. Click on the buttons below to see and learn more |